The Story Behind Rashad’s Signature Custom Rugs
What began as a quiet moment of creativity between a father and his children became something far more enduring.
After discovering rug tufting almost by accident, Rashad found himself drawn not just to the process, but to the history, discipline, and artistry behind it. Curiosity turned into late nights. Late nights turned into mastery. What started as experimentation evolved into a deep respect for a craft that rewards patience, precision, and intention.
In just three years, that spark became a studio practice defined by focus and standards. Through MyTuftedRugs.com and his Signature Custom Rugs, Rashad has created one-of-a-kind pieces for Disney, notable public figures, brands, and private clients across the world. Among the most defining projects is the handmade rug commissioned for the film Ella McCay—a piece designed not merely to exist in a space, but to support its tone, story, and visual language.
Yet scale has never been the goal. Standards are.
Every rug is personally overseen. If it is not something Rashad would proudly roll out in his own home, it does not leave the studio. Rashad’s Signature Custom Rugs are built on a clear philosophy: uncompromising quality, thoughtful design, fair pricing, and a client experience rooted in collaboration rather than transaction.
Because each piece is designed and built by hand, availability is intentionally limited. Rashad works closely with every client, guiding decisions, protecting them from costly mistakes, and ensuring the final rug feels inevitable in its space—not added after the fact.
This is not mass production.
This is not trend-driven decor.
This is work shaped by care, discipline, and respect for the spaces people live and work in.
If you are looking for something off the shelf, this is not it.
If you are looking for something made with intention, expertise, and pride, this is where it begins.