What started as a creative way to spend time with his kids turned into an unexpected calling. After stumbling across a tufting video on social media, Rashad’s curiosity grew into late-night experimentation and a deep respect for the craft and history of rug making.
In just three years, that spark has become a full studio practice. Through BestCustomRugs.com and the Signature Custom Rugs & Carpet line, Rashad has created custom pieces for Disney, celebrities, brands, and families worldwide. A standout project is the handmade area rug for the Disney film "Ella McCay," capturing the storytelling and detail that define his work. His portfolio includes rugs for Fat Joe, Terrell Owens, DJ Nasty, Vinny Brown (Naughty By Nature), Druski, Lenny Santiago, Big Tigger, entrepreneur Loren Ridinger, and retail spaces like UPNYC, TrophyRoom Store, and Social Services.
The journey has been fun and surprisingly life-shaping, revealing a passion and design skillset he never expected to bring into fiber art. Rashad’s focus is clear: original, high-quality custom rugs at fair prices, delivered with a welcoming client experience. If a rug is not something he would be proud to roll out at home, it does not leave the studio. Alongside client work, Rashad teaches both in person and online, helping new and aspiring rug makers learn the craft while he continues aiming for larger, more complex, and more challenging projects.